The basic gristle is this. Whether crowd-sourcing is a credible means of designing an organisation's identity – or "brand", for the uninitiated.
On one side, we have the higher echelons of the design establishment. On the other, a pool of enthusiastic design amateurs.
Now while it is true that I belong to the former group by default, I generally tend to offer all available support to an amateur – someone who, quite literally, does something for the love of it.
That is on all occasions except for when the amateur is in fact a bald-faced entrepreneur, desperate for propaganda over passion. If someone tries to sell you an Aston Martin for an obscene fraction of the price, you can be pretty sure it's not an Aston Martin.
Check out this website for a real lemon.
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