It's been a little while since my last post, but I have renowned chef and restauranteur Bill Granger to thank for giving me just the jab in the kidneys that I needed to get back me into the blog seat.
On this particular occasion, Bill was not plugging his latest book but rather his love for Poliform kitchens – and I'm not surprised given that Bill's one of the few people that could probably afford one. But what grated about the ad that I saw (one of a series of ads including the one shown above) was the complete lack of imagination when it came to the copy.
My Poliform kitchen combines the best ingredients – elegance, functionality and quality and it's not as expensive as you think.
I'm all too well aware that clients often set incredibly tight deadlines, but surely the agency in this case had the time or creativity to do more than simply copy–and–paste the brief into the ad? But then if you don't know what you're doing, even the best ingredients can leave a bad taste.
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