Sunday, January 31, 2010

An oasis of insight

After reading the title of this post, no doubt you're expecting great things – or, grave disappointment (not that I would hold it against you).

And you'd be right. On both counts.

Welcome to the world of real estate agents, the modern day leaders of literature, who shower us on a weekly basis with all manner of adjectives, superlatives and seductive turns of phrase.

So much so that last weekend's Sydney Morning Herald thrust them into the spotlight with an article entitled Seductive turn in saucy sales spin. Which could have just as well been written by a real estate agent given the fact that the article was neither as seductive nor as saucy as the headline had advertised – the very thing that made me read it in the first place.

For anyone still interested (in spite of the lack of X-rated content), here it is.



As you may have noticed, the article ends with a quote from the aptly-named Byron Rose, who says, "Words can be important, but I still think good photos of a property are far more important".

I can't help but wonder where the facts fit on his scale of importance.

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