I love newspapers.
And forget the fact that I have a blog, Twitter feed, Facebook and LinkedIn accounts. Plus an iPhone with all sorts of strange apps. All things that would suggest to the average consumer researcher that I don't know my broadsheet from my Berliner.
But they couldn't be more wrong, and there's no getting away from the fact that I love newspapers. And, in particular, I love The Australian.
As it happens, The Australian is undergoing a bit of a makeover at the moment and the associated commentary makes for some interesting reading – and viewing.
It's not often that you get to see inside the creative process as it hits the shelves, and it's equally rare that its creator takes you on a personal tour, although not quite so rare now that we live in the grip of web 2.0.
That said, I have to admit that the commentary wavers between resounding insight and a slightly hollow ring. I realise it's only part of the story (and I prefer to focus on the deeper, more insightful part), but I would like to believe that there is much more besides to be gained from a redesign of The Australian at the dawn of the 21st century. And I say that not as a cynic for whom nothing is ever good enough, but as an optimist in the eternal hope of utilitarian prosperity (which is not necessarily as complicated as it sounds).
I daren't write more for fear of journalistic retribution on a karmic scale given that I write as a mere amateur on the subject of not only my favourite newspaper, but also the patron of writers far more expert than me.
But I do write as someone who believes in the future of the printed newspaper (and its dull thud as it is delivered to the doorstep). Long may it linger.
