Showing posts with label customer service. Show all posts
Showing posts with label customer service. Show all posts

Saturday, February 13, 2010

The worst salesman in the west (and other tales from the financial frontier)

The ANZ branch on the corner of George and King in the Sydney CBD is a grand, olde worlde affair. Cavernous ceilings, wood panels, and lots of columns. I love this type of classical architecture, even if it can be a little formal.

A couple of months ago, set against the swarming crowds just beyond the doors on George Street, it seemed I wasn't the only one taken in by my surroundings. Pretty much everyone there explored the space with a quiet chorus of eager eyes as they patiently waited their turn.

Eventually, my turn came and I made my way to the counter – feeling a little like an extra in Butch Cassidy and The Sundance Kid. (Okay, so I have a fairly wild imagination.)

I handed over my deposit, the teller followed the usual process, and he then handed me my receipt.

But, once he'd done so, events took a strange turn.

The teller took a furtive look left, then right, and then leaned carefully across the counter towards me.

I wondered what this was all about and my brain instinctively offered up the following options:

1. He was about to offer me illegal drugs.

2. He was going to ask me if I knew of any good job openings.

3. He wanted to let me know that Butch and Sundance were standing right behind me, their guns loaded.

(Yes, I know, a very wild imagination, but believe me, this is exactly how it happened from my point of view.)

As it turned out, I was wrong on all counts.

The ANZ teller leaned carefully across the counter, looked me in the eye and asked if I had considered an ANZ credit card. With 55 days interest-free. In fact, there was even a special offer that waived the joining fee. And finally, he offered a second card at no extra price.

I took the receipt for my deposit and headed straight for the huge doors and into the anonymity of the lunchtime crowds, still swarming in the midday sun.

What had been a very pleasant, swift and efficient exchange up until that point had taken what I considered to be an ugly turn. I had gone to the bank to deposit my money as quickly and simply as possible. And I had all but done that when the teller slipped into what had to be one of the clumsiest and most ill-timed attempts to cross-sell me that I have ever encountered.

In the same way that when I go to the supermarket checkout, I want to pay for my goods not buy some more, so when I go to the teller window in a bank to deposit my money, I want to reduce my debt not add to it.

And over the past few weeks since then, it's been happening more and more as banks mobilise their army of window watchers to sell anything and everything to whomever walks in the doors. What really destroys the whole experience – above and beyond the sheer nuisance value – is the fact that they don't appear to have had any training. At ANZ, the teller's demeanour was hardly that of a slick salesman, and more recently at NAB, they tried to offer me a savings account for any cash sitting in the account that offsets my mortgage, but at a lower interest rate and one that would in fact have put me in a worse financial position. And, again at NAB when I was there earlier this week, the teller skipped any sort of polite introduction and launch straight into a spontaneous list of products. Credit card? Home insurance? Car insurance? Car loan? And so on. It was as though he was trying to guess my star sign.

I know that banks have never been anyone's favourite brand. But it's not that I don't like them, I just wish they would leave me alone.

Friday, December 11, 2009

Sending customers into a spin

Customers all over Australia have been sent into a bit of a spin this week – in pretty much every sense of the word.

It was Westpac who launched the downward spiral with an interest rate rise almost double that of the Reserve Bank, but things then plummeted to new lows with an animation emailed to customers that was a journalist's wet dream in the otherwise quiet pre-Christmas season.


Twitter was also abuzz, with my favourite being @bigriveroz who wrote: "hey westpac, last time i checked, the local cafe selling banana smoothies didn't make $3.4b while in a cosy cartel protected by the govt".

And it didn't end there. CEO Gail Kelly hit the press the next day to spruik the importance of customer service and the bank's commitment to relationships and reliability. But it was sheer folly for Westpac to try to promote the positive side of the bank sharing their problems with customers, especially as most of the positives seem to have taken the shape of profits sprinkled with the odd bonus. In the same week, reports from the Fairfax stables were suggesting an annual $2.6m cash bonus for Kelly's efforts alone. It's often said that money makes the world go round, but by now the insensitivity was making most people a little dizzy.

However, insensitivity seems to be a popular character trait for most customer service departments around Australia. In my case, it was Foxtel, the 900-pound gorilla of subscription TV, trying to cosy up to me with some sweet talk this week.

Let me give you the background. After months of frustration, I'd finally decided to send a short email to Foxtel to complain about a problem with my service. To be perfectly honest, it was more of a quibble than a problem. However, Foxtel's holier-than-thou advertising paints a vivid portrait of suburban delight, which only serves to grate on me even more when things go wrong.

The return call from customer services started well – the female voice at the other end of the phone seemed helpful and happy to talk.

However, when it quickly became obvious that the best she could do was a paltry "Yes, it's annoying for me too!", I started to wonder whether the point of her call was to sympathise with me, but not actually do anything.

I responded with a polite pitch for service not sympathy, but she immediately hit me out of the park with another gem: "If I help you, I have to help 1.7 million people".

And when I touched a couple of light volleys over the net to see if she would even acknowledge some level of responsibility, she gamely responded with a barrage of cross-court forehands that offered tips but no fix, and I found myself pinned at the back of the court, waving my racket in vain as the ball quite literally spun out of control.

Taking pity on me for a fleeting moment, she did offer a free copy of the Foxtel magazine. However, when I suggested that Foxtel might want to consider making this a monthly occurrence, she threw her racket to the ground in frustration, telling me that she simply didn't have the time to be able to make that happen.

I finally teed up another ball, only for her to shout at the top of my backswing that "I could downgrade my subscription if I wanted". I looked up for a split second in sheer astonishment – how could getting even less possibly be a helpful solution? Needless to say, I completely missed the ball, and my humiliation at the hands of Foxtel's customer service was complete.

I'm not quite certain at what point the phone call became more about Foxtel than me, but it reminded me that businesses like Foxtel and the banks appear to be more about profit than people. I'm all for success in commerce, but surely customers should be the linchpin of that success, rather than have it come at their cost.

I still don't know when Foxtel plan to fix my little quibble.

But maybe that's because there are obviously much bigger problems facing their customers which they need to fix first.